Well, Now is 11.45pm...I had just finish reading my Marketing Notes for SIX chapter...because i'm having my first QUIZ on coming thursday!! Arggg seriously i'm not so like it -.- feel that's hard to memorize , and not really understand what it's mean T.T wuuuuhuuuuu ,anyone help me pleaseeee...
"MARKETING"
Chapter One-
What is Marketing?
: Production and marketing together create utility.
Chapter Two-
Strategic Planning and the Marketing process
:Strategic planning Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives.
Chapter Three-
The Marketing Environment,Ethics,& Social Responsibility
:TARGET MARKET -> Promotion,Product,Distribution,Pricing -> Technological,Social-Cultural Environment,Competitive Environment,Political-Legal Environment, Economic Environment
Chapter Four-
E-Business in Contemporary Marketing
:E-Business Firm that targets customers by collecting and analyzing business information ,conducting customer transactions,and maintaining online relationship with customers.
Chapter Five-
Consumer Behavior
:Consumer behavior Process through which buyers make decisions.
Chapter Six-
Business-to-Business (B2B) Marketing
:Business-to-Business(B2B) market is significantly larger than the consumer market.
This is the Six chapter i have to memorize it!!! Maybe because of last year stop study for whole year, so feel that forget everything i had learn before...
But the way i just can say GOOD LUCK to myself!! And do revision on tomorrow, AGAIN...
Good Night Everyone :)
By Kelly Yen Fang
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