Marketing Revision :D (Section B)

What is marketing?
production and marketing together create utility
utility the want satisfying power of a good or service.
production and marketing together create utility
utility the want satisfying power of a good or service.

E-business
E-business firm that target customer by collecting and analyzing business information, conducting customer transaction, maintaining online relationship with customer.
E-business firm that target customer by collecting and analyzing business information, conducting customer transaction, maintaining online relationship with customer.

E-marketing
Strategic process of creating, distributing, promoting and pricing goods and service to a target market over the internet or through digital tools.
Strategic process of creating, distributing, promoting , and pricing goods and service to a target market over the internet or through digital tools

B2B marketing
use of the internet for business transaction between organizations
use of the internet for business transaction between organizations

B2C marketing
selling directly to consumer over the internet, also call e-tailing
selling directly to consumer over the internet , also call e-tailing

Sales forecasting
sale forecast estimate of a firm's revenue for a specified time period
sale forecast estimate of a firm's revenue for a specified time period

Marketing planning
Implementing planning activities devoted to achieving marketing objectives
Implementing planning activities devoted to achieving marketing objectives

Strategic planning
Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives.
Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives

Tactical planning
planning that guides the implementation of activities specified in the strategic plan
planning that guides the implementation of activities specified in the strategic plan

What is product?
people buy want satisfaction , not objects.
people buy want satisfaction, not objects.

What is a Good?
good tangible product that customer can see, hear, smell, taste and touch.
good tangible product that customer can see, hear , smell , taste and touch.

What is a service?
service intangible tasks that satisfy the needs of customer or business users
service intangible tasks that satisfy the needs of customer or business users

What is promotion?
communication link between sellers and buyers; the function of informing, persuading and influencing a consumer's purchase decision.
communication link between sellers and buyers; the function of informing , persuading and influencing a consumer's purchase decision.



GOOD LUCK KELLY! :D