Marketing revision (Section C)

Capabilities and benefits of E-marketing

Global reach
-the ability to reach anyone connected to a PC anywhere in the world
-the ability to reach anyone connected to a PC anywhere in the world

Example
E-bay the online auction site-link buyers and seller throughout the world
E-bay the online auction site-link buyers and seller throughout the world

Personalization
-creating product to meet customer specification
-creating product to meet customer specification

Example
Land's end offers online shoppers custom-made shirts, slacks and jeans
Land's end offers online shoppers custom-made shirts, slacks and jeans

Interactive Marketing
-Buyer and seller communications through such channels as the internet and interactive kiosks
-Buyer and seller communications through such channels as the internet and interactive kiosks

Example
Best buy stores have a "Computer creation station" that lets customer design and order custom-made personal computers
Best buy stores have a "Computer creation station"that lets customer design and order custom-made personal computers

Right time marketing
-The ability to provide a product at the exact time needed.
-The ability to provide a product at the exact time needed

Example
UPS customer can place service orders online and track shipments
UPS customer can place service orders online and track shipments

Integrated marketing
-Coordination of all promotional activities to produce a unified, customer- focused promotional message
-Coordination of all promotional activities to produce a unified ,customer- focused promotional message

Example
Airasia airlines use the slogan "everyone can fly" in both online and offline promotions.
Airasia airlines use the slogan"everyone can fly " in both online and offline promotions.


PART ONE :D


By Kelly