Information Technology Revision(Network topology)

Network topology

Is a group of interconnected computer to share and communicate with a server and others computer on the network and it also refers to the configuration or physical arrangement of devices in a network.

Is a group of interconnected computer to share and communicate with a server and others computer on the network and it also refers to the configuration or physical arrangement of devices in a network.

Star topology

A star topology is designed with each node connected directly to central network hub or concentrator

A star topology is designed with each node connected directly to central network hub or concentrator

Bus topology 

A liner bus topology consists of a  main run of cable with a terminator at each end, all nodes are connected to the liner cable. Ethernet and local talk network use liner bus topology.

A liner bus topology consists of a main run of cable with a terminator at each end , all nodes are connected to the liner cable. Ethernet and local talk network use liner bus topology.

Ring topology 

Each computer in the ring examines all message, passes them on if they are not the destination node. If no computer accepts a message , it return to the sender, which removes it from the ring.

Each computer in the ring examines all message , passes them on if they are not the destination node , If no computer accepts a message, it return to the sender, which removes it from the ring.

Marketing Revision (Section C)

Type of media used and advertising (advantages / disadvantages)


Broadcast television
-Extensive coverage,repetition,flexibility,prestige
-Extensive coverage, repetition flexibility, prestige

-high cost, brief message, limited segmentation
-high cost, brief message, limited segmentation

Cable television
-same strength as network TV, less market coverage because not every viewer is a cable subscriber
-same strength as network TV, less market coverage because not every viewer is a cable subscriber

-same disadvantage as network TV, although cable TV ads are targeted to considerably more specific viewer segment
-same disadvantage as network TV, although cable TV ads are targeted to considerably more specific viewer segment.

Radio
-Immediacy,low cost, flexibility segmented audience, mobility
-Immediacy, low cost, flexibility segmented audience, mobility

-Brief message, highly fragmented audience
-Brief message, highly fragmented audience

Newspaper
-tailored to individual communities,ability to refer back to ads
-tailored to individual communities,ability to refer back the ads

-limited life
-limited life

Direct mail
-selectivity,intense coverage, speed flexibility, opportunity to convey complete information, personalization
-selectivity,intense coverage,speed flexibility, opportunity to convey complete information,personalization

-high cost, consumer resistance,dependence on effective mailing first
-high cost, consumer resistance,dependence on effective mailing first

Magazine
consumer business
-selectivity,quality image reproduction, long life,prestige
-selectivity,quality image reproduction, long life,prestige

-flexibility is limited
-flexibility is limited

outdoor
(out of home)
-quick, visual communications, of simple idea, link to local goods and services, repetition
-quick, visual communications ,of simple idea , link to local goods and services, repetition.

-brief exposure, environmental concerns
-brief exposure, environmental concerns

Internet
-two way communications, flexibility, link to self- directed entertainment
-two way communication, flexibility, link to self directed entertainment

-poor image reproduction,limited scheduling options,difficult to measure effectiveness
-poor image reproduction, limited scheduling options,difficult to measure effectiveness



PART TWO


By Kelly.

Marketing revision (Section C)

Capabilities and benefits of E-marketing

Global reach
-the ability to reach anyone connected to a PC anywhere in the world
-the ability to reach anyone connected to a PC anywhere in the world

Example
E-bay the online auction site-link buyers and seller throughout the world
E-bay the online auction site-link buyers and seller throughout the world

Personalization
-creating product to meet customer specification
-creating product to meet customer specification

Example
Land's end offers online shoppers custom-made shirts, slacks and jeans
Land's end offers online shoppers custom-made shirts, slacks and jeans

Interactive Marketing
-Buyer and seller communications through such channels as the internet and interactive kiosks
-Buyer and seller communications through such channels as the internet and interactive kiosks

Example
Best buy stores have a "Computer creation station" that lets customer design and order custom-made personal computers
Best buy stores have a "Computer creation station"that lets customer design and order custom-made personal computers

Right time marketing
-The ability to provide a product at the exact time needed.
-The ability to provide a product at the exact time needed

Example
UPS customer can place service orders online and track shipments
UPS customer can place service orders online and track shipments

Integrated marketing
-Coordination of all promotional activities to produce a unified, customer- focused promotional message
-Coordination of all promotional activities to produce a unified ,customer- focused promotional message

Example
Airasia airlines use the slogan "everyone can fly" in both online and offline promotions.
Airasia airlines use the slogan"everyone can fly " in both online and offline promotions.


PART ONE :D


By Kelly

Marketing Revision :D (Section B)

What is marketing?
production and marketing together create utility
utility the want satisfying power of a good or service.
production and marketing together create utility
utility the want satisfying power of a good or service.

E-business
E-business firm that target customer by collecting and analyzing business information, conducting customer transaction, maintaining online relationship with customer.
E-business firm that target customer by collecting and analyzing business information, conducting customer transaction, maintaining online relationship with customer.

E-marketing
Strategic process of creating, distributing, promoting and pricing goods and service to a target market over the internet or through digital tools.
Strategic process of creating, distributing, promoting , and pricing goods and service to a target market over the internet or through digital tools

B2B marketing
use of the internet for business transaction between organizations
use of the internet for business transaction between organizations

B2C marketing
selling directly to consumer over the internet, also call e-tailing
selling directly to consumer over the internet , also call e-tailing

Sales forecasting
sale forecast estimate of a firm's revenue for a specified time period
sale forecast estimate of a firm's revenue for a specified time period

Marketing planning
Implementing planning activities devoted to achieving marketing objectives
Implementing planning activities devoted to achieving marketing objectives

Strategic planning
Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives.
Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives

Tactical planning
planning that guides the implementation of activities specified in the strategic plan
planning that guides the implementation of activities specified in the strategic plan

What is product?
people buy want satisfaction , not objects.
people buy want satisfaction, not objects.

What is a Good?
good tangible product that customer can see, hear, smell, taste and touch.
good tangible product that customer can see, hear , smell , taste and touch.

What is a service?
service intangible tasks that satisfy the needs of customer or business users
service intangible tasks that satisfy the needs of customer or business users

What is promotion?
communication link between sellers and buyers; the function of informing, persuading and influencing a consumer's purchase decision.
communication link between sellers and buyers; the function of informing , persuading and influencing a consumer's purchase decision.



GOOD LUCK KELLY! :D

近况

 在毫无计划的那一天，来到了位朋友的家做客。

她家里，舒服得让我有种家的感觉 :') 

哈哈，虽然家里偶尔会有吵吵闹闹，但是那是温馨的。

你别告诉我，你的家不舒服温馨，那我只可以送你一句，身在福中不知福咯！哈哈！

我家，即使在炎热的天气，大家都还会一起坐在客厅里看电视，聊聊天。即使有的时候，吵起架来，看是一发不可收拾，但是过后依然开怀笑谈

这就是我家。 :)

陪伴朋友买礼物的那一天，没有别的地方了还是The Spring， 哈哈

这是我第一次看到朋友，买礼物和选礼物，选的那么随便，哈哈 

不过，在最后既然在不知道该买什么礼物的状况下，就问寿星想要什么，就直接买寿星指定要的礼物，果然这是直接由合心意，你厉害！哈哈！

看到了没，这是Spring 新开的 Easy Drink Easy Go。看是挺新鲜的，点了杯奶盖芒果Bla Bla 来喝，把上层的奶盖混合在一块儿喝，味道真的还不错叻！赞 ~\(≧▽≦)/~

哈哈，还没试的，值得一尝 :D

感觉疲惫的那一天，这一天计划好要把车，房间和厕所洗得干干净净！即使功课再忙也得，整理干净才显得舒服！在3时多，终于把所有弄得干干净净了！

休息一下下，就得准备那晚的摄影咯！化好妆等啊，等啊，摄影师迟到啦，等啊，等啊。等到有点困了=_= 超想吃 UNCLE BOB!!不过想好多天到现在还没吃到。

过了一会儿，他们来了，在拍摄过程当中，有说有笑，还不错 :D

拍呀拍，到了9点多，我的肚子真的不行了，超饿哦！自己一个人绕着绕着就到3里点了，卤肉面和串串香！味道还蛮不错的，哈哈另一方面我真的饿坏了！

这就是我的晚餐！ :D

第一次来到MJC的那一天，这一天就为了要看assignment的材料来到了黄诚可的地盘MJC哈哈，不错啦第一次来就安全抵达，还认得路！我们看了约有一个小时的材料，左挑右挑，终于买完了。那个时候，我又肚子饿了，心里还是想着UNCLE BOB 的炸鸡块！T.T没办法，在我还没能吃到，我会对UNCLE BOB 的炸鸡块日想夜想，就是要吃到，哈哈！

哈哈，不过没关系啦，可可带我到SWEET ICE CAFE 吃了这些小吃，还OK啦！

谢谢啦，黄家大小姐！哈哈两人还要撑着伞走到对面，辛苦你啦！xD

我的那一天

By Kelly Yen Fang